Our Mission

At F I T , health and well-being have been at the heart of everything we do since day one. We believe it is our responsibility to provide products that are as nutritious as possible, prioritizing both consumers' health and taste. Our commitment is to create offerings that are not only good for you but also enjoyable to eat.

We only develop products that meet the standards of nutrition focusing on 3 core principles:

• Removing or Reducing Bad Fats: Our body needs fats as a main source of energy. There are good and bad fats. At F I T, we only use good fats, which are the monounsaturated or polyunsaturated fats. We do not use trans fats as they are hazardous to your body.
• Reducing Sugar and Sodium: We use natural sweeteners, mostly derived from organic plants and trees. We do not use refined or processed sugars. We do not use artificial sweeteners or other added sugars.
• Gut-Friendly: Most of our ingredients are high in antioxidants. Whenever possible, we use fermented products, which are mostly sourced locally.

We strive to offer the most nutritionally wholesome products on the market, ensuring that every choice we make in development is one that aligns with our commitment to health. This focus on wholesome ingredients is not just an abstract idea—it’s a tangible goal we live by, continually working to improve the nutrition, taste, texture, and safety of everything we create.